THE

FRESHEST
TRADE
THE
FRESHEST
TRADE
DECENTRALIZED.
ON-CHAIN.
FRESH.

YOUR TRADES.
YOUR WAY.
WHY PINEAPPLE?

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THE FRESHEST MINDS
Pineapple is powered by seasoned pros in blockchain, finance, product, design and marketing. We've spent our careers turning ideas into success stories for some of the world's biggest brands and now we're channeling that expertise into our own venture.
Collectively, our team has helped.
OUR TEAM
Ali Abood
CEO
Ali Abood is a seasoned entrepreneur and the Founder & Executive Director of Poolify and Poolify Labs. Poolify is a full-service Web3 agency dedicated to incubating and accelerating cutting-edge blockchain projects, while Poolify Labs operates as a venture studio focused on building and launching innovative ventures in the crypto space.. With over a decade of experience in the technology and finance sectors, Ali manages a portfolio of 30 high-net-worth individuals (HNWIs), showcasing his expertise in strategic planning, business development, and operational management. Known for his visionary leadership, Ali combines a passion for innovation with a proven track record of driving growth in competitive markets, positioning him as a dynamic force in the Web3 and blockchain space.
Peter Harrison
CMO / Creative
Pete Harrison is an award-winning digital artist, creative director, and the Chief Marketing Officer of Pineapple. With over 20 years of experience in the design industry, Pete has built a reputation as a visionary in digital art, delivering innovative work that has inspired countless creatives and shaped trends in the field. His flair for color, composition, and detail has earned him recognition and the trust of global clients across corporate and cultural industries. He has worked with major brands such as Marvel, Nike, Coca Cola, Dolce & Gabbana, Sky, Microsoft, BMW and many more.
In the past eight years, Pete has brought his expertise to the crypto space, blending his passion for design with a deep understanding of blockchain and DeFi technologies. He has collaborated with leading crypto projects, delivering impactful creative direction and marketing strategies. As CMO of Pineapple DEX, Pete drives marketing efforts while steering the brand's creative vision to captivate audiences and foster growth.
Pete is the co-founder of Poolify, a groundbreaking venture studio and ecosystem builder in the Web3 space. As the creative director and marketing lead, Pete plays a key role in shaping Poolify's brand identity and driving its innovative approach to blockchain project development. With a unique blend of creativity and strategic thinking, Pete continues to leave his mark at the intersection of design and decentralized technology.
Sarfraz Nawaz
CTO
With 24 years in the tech industry, Sarfraz is an Applied Generative AI Expert specializing in Generative AI, Large Language Models, and AI-driven solutions to solve complex business challenges. His expertise spans developing tailored AI solutions, strategic AI consulting, data science, machine learning, and MLOps for scalable, production-ready systems. Having collaborated with industry leaders like Walmart, Pepsi, PwC, McKinsey, and numerous startups, he brings a deep understanding of innovation and operational efficiency.
Shaun Preece
CCO
Shaun Preece is the creative entrepreneur behind two multi-award-winning agencies — 15000v and TH3M — where he blends art, design, and cutting-edge tech to help brands stand out. For over 20 years, he’s forged a reputation for bold, boundary-pushing visuals, working with world-class clients like Bentley, The Royal Mint, Sony, Under Armour, J.K. Rowling, and top Web3 power players including NEO, VeChain, Atari X, and Coinbase.
Since diving into crypto in 2015, Shaun has led TH3M to become a 360° Web3-focused agency, orchestrating everything from branding and development to 3D animation and viral content. He also co-founded the UK’s fastest-growing pre-owned luxury watch company, launched Galactic Fight League on Solana—which was acquired by SkyBridge Capital and Vulcan Forged—and continues to push creative boundaries across both Web2 and Web3. Always innovating, Shaun’s passion and expertise ensure he stays at the forefront of digital culture.
Gareth Rees
CBDO
As the Chief Business Development Officer, Gareth brings six years of cryptocurrency and blockchain expertise to Pineapple, where he drives business development with a focus on partnerships and innovation. Known for his market insights and risk management, he has a proven record of identifying emerging opportunities in the dynamic crypto landscape.
Previously, Gar co-founded UniDexAI, leading multidisciplinary teams across product development, marketing, and strategy while establishing key partnerships to accelerate growth. In addition, he has worked with notable companies such as Sony, Bosch, and Redrow, and has advised numerous blockchain startups—further demonstrating his commitment to advancing the industry through education, innovation, and collaboration.
Geo
Head of Operations
Geo is an accomplished operations leader with extensive experience in both the Web3 and utilities sectors. As the Co-Founder of JuicedBot, he has demonstrated expertise in managing complex operations and driving innovation. Geo has successfully overseen multiple multi-million-dollar projects, leveraging his strategic insight and operational expertise to deliver exceptional results.
With years of experience in the cryptocurrency industry, Geo also brings a wealth of valuable connections and a deep understanding of the evolving Web3 landscape. His proven track record in managing large-scale initiatives makes him a critical force in optimizing Pineapple's operations and fostering its continued growth.
Tom Tranter
Director of Sales and Account Management
Tom is a successful sales and account management expert with over 25 years working with some of the world’s largest companies including BBC, HSBC, Verizon, Sony, Samsung and Diageo. He brings a wealth of experience across many sectors and has formed and run several successful businesses.
Starting in global sales in the Aerospace sector, Tom was responsible for new business; training and managing sales teams for Europe, the Middle East and Asia, personally achieving the largest growth of new business for five consecutive years.
Looking for a new challenge, in 2002 Tom started a highly innovative product design company gaining several high-profile clients in the first six months of trading including MTV, Nokia and Virgin Trains. Tom travelled the globe to meet retail and brand managers while sourcing eco-friendly materials as an early pioneer of greener products and manufacturing. With his team of expert designers Tom developed a number of first-to-market, groundbreaking products for global brands.
Tom brings many years of experience in the rapidly changing crypto, strategic trading and risk management landscape. He is a founding member of a number of crypto teams and has carried out AMAs sharing his insights on the digital asset markets. He continues to showcase new crypto companies as well as holding the role as a $DEVVE ambassador.
With Tom’s proven track history in sales and account management alongside his in depth knowledge of this sector Tom will target, secure and manage client relationships for Pineapple.
Marc Healy
Lead Creative
Marc brings extensive experience in creative direction within the Web3 ecosystem, gaming industry, and digital marketing. As the Lead Creative for Vulcan Forged, a Web3 gaming company, Marc spearheaded the development of the Vulcan Fight League, a Crypto MMA Game. He was instrumental in social media promotions, in-game video content, and the creative direction of game mechanics, UI, and UX.
At Grow Studio, Marc managed a multidisciplinary team of 3D artists and animators, overseeing the creation of maps, 3D assets, brand styles, promotional materials, clothing, and NFTs. His expertise extended to driving successful marketing campaigns for game launches and NFT releases. Marc's ability to blend creative vision with strategic execution makes him a valuable asset in delivering innovative and impactful creative solutions at Pineapple.
DEVELOPERS / TECH
Pineapple Tech
Our development team at Pineapple brings together a wealth of experience across full-stack development, backend infrastructure, DevOps, and AI/ML. Led by a seasoned project lead and platform architect with over 15 years in the industry, our team is dedicated to building scalable, efficient, and cutting-edge Web3 solutions.
Advanced Engineering
With expertise in full-stack development, backend engineering, and DevOps, our developers ensure seamless performance, robust security, and an intuitive user experience. Our specialists in AI and machine learning further enhance our platform with intelligent automation and data-driven insights.
Innovative Decentralization
Together, we are committed to pushing the boundaries of decentralized technology, continuously innovating to provide a secure, high-performance ecosystem for our users.
THE PINEAPPLE CLUB
An Exclusive Invitation Awaits…
Behind these doors lies more than just a community—it’s a world of insight, perks, and connections with those who move the needle. The kind of place where the right introductions unlock extraordinary opportunities.
Care to drop your keys in the bowl and see where the night takes you?
JUICY STAKING
REWARDS
STAKE $PAPPLE & EARN $ETH
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PARTNERS & TECH ALLIES
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POWERED BY OUR COMMUNITY
The Pineapple
Roadmap
DEFI, Reimagined
The Pineapple
Roadmap
DEFI, Reimagined
Welcome to Pineapple, where DeFi works hard but never takes itself too seriously. We blend cutting-edge tech with an intuitive design and a creative crew that knows how to keep things sharp.
Our mission? To make trading simple, secure, and refreshingly fun. Here’s a look at what’s next:
At Pineapple, we’re crafting an experience that’s clean, engaging, and a little bit cheeky—without ever compromising on security or staying ahead of the tech curve. Stay tuned as we roll out features that keep your trading experience smart, secure, and always a step ahead.
GRAND LAUNCH
- PINEAPPLEDEX LIVE: Launching on 12+ blockchains, our cross-chain aggregator is built to keep your trades smooth and efficient from day one.
- STAKE & EARN: Start earning rewards immediately with our integrated staking feature—your assets should be working as hard as you do.
- VIP NFT DROP: Unlock exclusive NFTs that not only verify your status but also grant you real benefits within our ecosystem.
- COMMUNITY GOVERNANCE: Take a seat at the decision-making table and enjoy well-earned incentives for your contributions.
ENHANCING THE EXPERIENCE
- PINEAPPLE ACADEMY: Your go-to hub for clear, no-nonsense DeFi education. Learn the ropes, sharpen your skills, and stay ahead.
- IMPROVED TRADING: With new blockchains, deeper liquidity pools, and competitive rates, your trading experience is set for an upgrade.
- SEAMLESS WIDGET: Trade on the go with our sleek widget—designed for those who value speed and simplicity.
- BRIDGING & AI INSIGHTS: Soon, connect multiple blockchains effortlessly and tap into AI-driven insights to fine-tune your strategy.

EXCLUSIVE ACCESS
- LAUNCHPOOL & IDOs: Enjoy early access to a curated selection of projects that align with our forward-thinking approach.
- VIP NFT UPGRADES: Look forward to future collaborations and enhanced perks that reward your early support and savvy.
- ADVANCED GOVERNANCE: Increase your influence within the community and unlock additional rewards as you help steer our course.

THE ROAD AHEAD
- MOBILE APP INTEGRATION: Take PineappleDEX wherever you go with a mobile experience as smooth and reliable as your favorite app.
- PINEAPPLE WALLET: Manage your assets securely with a wallet that’s both user-friendly and robust—designed for modern traders.
- CONTINUOUS INNOVATION: Expect regular updates, smarter AI tools, and fresh features that keep you ahead in the fast-paced world of DeFi.

Got a Thirst for Knowledge?
The Pineapple Academy is your one-stop source to get up to speed on staying safe in the prickly world of DeFi.
Find answers to all the crypto questions you’ve wanted to ask but were afraid to. We believe an educated community is a happy community, and the Pineapple Academy will help you make the freshest trades all year round.
$PAPPLE Token
5/5
1%
based on how much tokens are staked.

